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VIDEO OF THE WEEK: Outkast – ‘Hey Ya!’

December 11, 2017

There are times when sound and vision, music, film and all the points in between merge to create an effervescent carnival of unashamed and unabashed joy. This is one of those times.

Not only did Outkast set a new benchmark not just for hip-hop but for pop in its widest context with their fifth studio album, the sprawling magnum opus that is ‘Speakerboxxx/The Love Below, but with ‘Hey Ya!’ they managed to blur boundaries to the point of irrelevance.

Combining an innate melodic sensibility with a video that understands and celebrates pop culture at its best, ‘Hey Ya!’ is a timeless classic.

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